Bo Frese
Articles

Thinking out loud.
The search, not the answers.

How software organisations work — and why they don't. What AI is genuinely changing about how we build, and what it isn't. Where the real leverage is. I don't write to deliver conclusions — I write to chase them. Connecting dots, questioning what everyone assumes is obvious, looking for what's actually underneath.

June 2025

When Complexity Becomes Your Badge of Honour

Large organisations often wear complexity like a mark of seriousness. Managing hundreds of developers, sprawling architectures, and enormous budgets feels like real engineering. It isn't.

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May 2025

I Don't Care What You Call It

Product development comes down to two things. I've known this for 35 years. So have you. The problem is everything we build around those two things.

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